It's pink...

My Elegant friend N had a baby the other day. Text message begins: "It's pink..." I smiled thinking about a pink baby screaming it's way into life as we know it. Message continues and it becomes clear it's a little girl. Couldn't help thinking: would message have read "it's blue" if it was a baby boy? Sorry Elegant N, this is not about your text message really, but about who decided pink is for girls and blue is for boys? No judgement, just curiosity. There must be some some history here, which has had a huge impact on the toy industry. And the same history may explain why yellow is neutral. Because it is, isn't it?