Vogue psychology

You have to flick through fiftytwo pages of ads to get to the table of content for the August issue of American Vouge. Part one that is. Turn another twelve pages for part two to find out what the rest of the magazine is about. Except for ads. We happily pay for these ads and scroll through them as if they were part of the magazine and may be they are.

Reveresed psychology where what we pay for becomes more desireable than anything that comes for free.