Apparently one of the more common answers today is "blog writer". A profession (you can argue whether this is a profession) that didn't exist ten years ago.
In the late eighties when commercial television was introduced in Sweden one of the most wanted professions was television presenter. Today the profession is dying as some channels have stopped using presenters full stop.
So what is so attractive about being a blog writer? It can't be the writing only as then the answer to the question would be without the "blog". There is something with the communication channel itself whereby we indulge in the perceived lifestyle of a blogger:
The look and feel of their home (when the fireplace is lit, the wine bottle is opened and a plate of charcuteries is laid out), their outfits (always the latest fashion, always high heels), their love life (romantic of course), all the great restaurants they frequent and all the perfectly made coffees they drink. Then there is the relaxing holiday to somewhere exotic followed by the long weekend to a posh skiing resort or a couple of days in NY.
The "in betweens" don't seem to exist. We happily play along, although we know the "in betweens" have a place in everybody's lives. We just don't want to be reminded of them.
Sometimes I wonder whether blog writers create situations to have something to write about. The purpose of what they do stop being genuine as there is always a search for the next blog post.
The punchline? At some point the profession will die, I'm sure. Just like the television presenters are soon a rare breed. However, the good old professions like accountant, lawyer, doctor, shop keeper, hairdresser and chef will always be around. And they all need to blog more to market their professions, visualise their lifestyles and demonstrate that a day in an accountant's life also include high heels, trendy restaurants, a beautiful home and long weekends to Verbier. May be then we can get eighteen year olds attention.
In the late eighties when commercial television was introduced in Sweden one of the most wanted professions was television presenter. Today the profession is dying as some channels have stopped using presenters full stop.
So what is so attractive about being a blog writer? It can't be the writing only as then the answer to the question would be without the "blog". There is something with the communication channel itself whereby we indulge in the perceived lifestyle of a blogger:
The look and feel of their home (when the fireplace is lit, the wine bottle is opened and a plate of charcuteries is laid out), their outfits (always the latest fashion, always high heels), their love life (romantic of course), all the great restaurants they frequent and all the perfectly made coffees they drink. Then there is the relaxing holiday to somewhere exotic followed by the long weekend to a posh skiing resort or a couple of days in NY.
The "in betweens" don't seem to exist. We happily play along, although we know the "in betweens" have a place in everybody's lives. We just don't want to be reminded of them.
Sometimes I wonder whether blog writers create situations to have something to write about. The purpose of what they do stop being genuine as there is always a search for the next blog post.
The punchline? At some point the profession will die, I'm sure. Just like the television presenters are soon a rare breed. However, the good old professions like accountant, lawyer, doctor, shop keeper, hairdresser and chef will always be around. And they all need to blog more to market their professions, visualise their lifestyles and demonstrate that a day in an accountant's life also include high heels, trendy restaurants, a beautiful home and long weekends to Verbier. May be then we can get eighteen year olds attention.
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